Chipchase Planners

Brand Identity · Product Design · E-commerce · Ongoing

Founded Chipchase Planners from scratch as a response to a genuine gap in the Australian market for beautiful, reusable magnetic fridge planners. Every element of this brand is my own work — from the original concept and naming through to visual identity, product design, packaging, photography direction and e-commerce.

Developed three coordinating product ranges (Watercolour, Leaves & Feathers, Aqua Leaves) plus the Potty Mouth humour range and a licensed artist collaboration with Kasey Rainbow. Managed all digital marketing, SEO strategy, social media content and ongoing Shopify store development.

Fortuna One — Campaign Design

Limitless X / ODIS Group · Social Media · Paid Advertising · 2025–2026

Designed the full social media and paid advertising campaign suite for Fortuna One — Australasia's largest personal development event, featuring Tony Robbins, Steven Bartlett, Kayla Itsines, Gary Brecka, Shelley Sullivan and more.

Delivered a complete suite of Meta ad assets, speaker social posts, carousel content and static campaign graphics across multiple formats and aspect ratios. The campaign used a consistent black, white and gold visual language to position the event as a premium, high-impact experience at Qudos Bank Arena, Sydney.

EXP Capital — Social Media & Content

EXP Capital · Brand Creative · Social Media · Ongoing

Ongoing creative design work for EXP Capital, delivering a bold, editorial social media presence built around strong typography, high-contrast photography and punchy copy. The content suite spans quote graphics, speaker-style content, brand awareness posts and campaign-led creative across a consistent visual system.

The aesthetic positions EXP Capital as a premium, no-nonsense business — confident, direct and visually distinctive in a crowded financial services space.

Too Cool For School

Children's Fashion & Footwear · Digital Design · Brand Creative

Creative design work for Too Cool For School, a premium Australian children's fashion and footwear brand with an unapologetically cool, editorial aesthetic. Delivered web banners, blog headers and social media content that positioned the brand firmly in fashion-forward territory — bold typography, high-contrast monochrome photography and strong visual consistency throughout.

Avondale University

Creative Producer · 8 Years · Print · Digital · Publications

Eight years as Creative Producer at Avondale University, managing and delivering the university's visual brand across every touchpoint — prospectuses, course brochures, digital campaign banners, event materials, signage, student-facing publications and stakeholder communications.

Worked closely with senior leadership to maintain brand consistency and strategic alignment across a complex, multi-audience institution serving students, parents, staff and the wider community.